founders
Joel Rodriguez
Co-Founder - Executive Director
As Co-Founder and Executive Director of StepStone Industry, I focus on building businesses with strong foundations, clear structure, and long-term purpose. My experience comes from working hands-on across operations, field environments, and business development, which shaped the way I approach problem-solving and growth. StepStone Industry serves as the platform for launching and supporting ventures designed to be practical, scalable, and built to last marketing.
Jennifer Zelaya
Co-Founder - Creative Director
As Co-Founder and Creative Director of StepStone Industry, I lead creative vision behind AI-powered digital marketing strategies designed to help brands grow with intention and clarity. My experience spans brand development, digital strategy, and creative direction, allowing me to blend data-driven insights and compelling storytelling. I focus on building scalable marketing systems that not only elevate brand identity but also deliver measurable results.